Marketing, Branding/rebranding
In the most successful medical practices, leaders find a way to measure and hold themselves accountable. This applies to the physician owners/partners as well as CEOs/Administrators, CFOs, department managers and other leadership positions.
This process can be tricky for several reasons. For some high-level leadership positions, it can be difficult to objectively self-assess or to be judged by your peers. For others, the immediate superior(s) may be perceived to have a bias toward subordinate leaders or at least find it difficult to be objective and to be perceived as such.
Healthcare marketing is all about communication, educating your audiences, shaping perceptions, and influencing beneficial behaviors.
Here are a few of the many reasons that medical practices market and brand or rebrand their services:
- Attracting more patients
- Preventing patient attrition
- Introducing a new provider
- Introducing a new service
- Announcing a new location
- Mergers and consolidations
- Ownership changes
- Improving patient experience and patient reviews
- Improving patient engagement
- Increasing referrals from other physicians
- Increasing referrals from happy patients
Effective marketing always starts with a strategic marketing plan to reduce risk and increase the chances for success. Individual or one-off marketing activities commonly fail.
Our marketing strategists have more than 30 years of experience successfully marketing healthcare practices and helping them achieve their goals.
