Our Team

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Jill Arena – CEO

Ms. Arena is the CEO of Health e Practices, LLC and leads its consulting operations. She is a successful entrepreneur, having co-founded GreenField Health in 2001, which grew into a multimillion-dollar business. Having earned her Fellowship from the American College of Medical Practice Executives in 1999, Jill has extensive experience in revenue cycle management, practice operations, practice transitions, and leadership coaching. She also serves on the boards and executive committees of several physician groups in a key advisor role. She is the author of Physician, Heal Thy Financial Self, which is written for physicians who want to master the finances of their practices. 

Over the past 30 years, Jill has guided the launch of more than 80 new medical clinics in multiple states. During her career with Health e Practices, Ms. Arena has served several medical groups in interim leadership positions as CEO and Administrator while helping them conduct successful national recruitment efforts. She led Health e Practices in developing a Clinic Operations Assessment tool that has been administered to many medical groups throughout the country. The assessment focuses on the eight domains from the Medical Group Management Association (MGMA) and has been used to successfully complete turnarounds at several clinics. 

Prior to founding Health e Practices, Ms. Arena worked in various clinic operations positions and as a practice management consultant. She started her career as an auditor for a Big 8 public accounting firm and subsequently spent five years as the Director of Physician Services for Providence Health System, where she was responsible for the operations of 15 clinics and provided matrix management for eight others. She oversaw the risk contracting, budgeting, and physician compensation systems, as well as technology implementations. 

Jill derives a great deal of professional satisfaction from guiding clients through important transitions in their practices to ensure their businesses thrive. She wholeheartedly believes that the practice of medicine can and should be both financially viable and joyful. 

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Amy Fine – Senior Consultant

Amy has decades of healthcare-related leadership experience in multiple states, including roles at healthcare trade associations, Veterans Homes, Medical Laboratories, Hospital System Finance, Surgical Practices, Primary Care Clinics, CEO of a Critical Access Hospital, and most recently served as Administrator of an Obstetrics and Gynecology Practice in Portland. Amy is a Certified Medical Practice Executive with the American College of Healthcare Executives. 

Amy has extensive experience in management, operations, financial analysis, financial reporting, budgeting, long-range planning, and software conversions. She has a passion for creating a positive culture, team building, and helping team members grow and thrive in their roles.

Amy has lived in various locations within Oregon for three decades. She currently resides in both Portland and Eugene. 

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Amy Eytel – Billing Manager

Amy brings more than 25 years of medical billing and revenue cycle management experience to our team. She began her career in Florida in an oncology practice and fondly recalls typing data onto HCFA forms “back in the day.” Her career has grown including overseeing billing offices in many different subspecialties and spanning many different software platforms, including Centricity, IMS, and Kareo.

She runs our high-performing team of revenue cycle specialists, assists with the onboarding of our new clients, and develops and monitors our internal systems to assure that our clients receive excellent results. 

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Noelle Ash – Billing Manager

Noelle brings more than 15 years of medical billing and revenue cycle management experience to our team. She began her career in a podiatry practice which included assisting with two office remodels and managing the transition of three different software platforms in 10 years. She has managed multiple subspecialties for the last four years spanning multiple software platforms, including eClinicalWorks, Centricity, CareCloud, Kareo, and Traknet.

She is part of our management team that runs our high-performing team of revenue cycle specialists and assists with the onboarding of our new clients. Her passion lies in making sure that all providers get paid for the work they are providing their patients with and will press on until the insurance company pays the provider accordingly. In her spare time, she enjoys traveling and spending time with her family.

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Misty Osko – Executive Assistant and Project Manager

Misty’s career path has included a range of administrative and operational roles where she developed skills in managing the nitty-gritty details of various projects and events while keeping executives and leadership teams organized.

She served as the marketing and promotions director at AM 860 KPAM, where she created marketing programs consistent with the station’s brand objectives. In addition, she managed live remote broadcasts, listener appreciation functions, and national talent events.

Misty’s career also included serving as the executive assistant to the president of Dark Horse Comics, the top publisher in licensed comics whose partners included Lucasfilm Ltd., 20th Century Fox, Sony Entertainment, and Universal Studios. She then took on the role of events manager – coordinating and supervising the company’s presence at national conventions, trade shows, and special events.

Misty brought her many organizational skills to Health e Practices and serves as the right hand of the CEO and a member of the leadership team. 

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Erin Teune – Human Resource Generalist

Erin joined the medical field in 2010 as a patient services representative at Oregon’s only academic health center. Soon after her career began, she realized she had a knack for serving and leading others. She went on to join the leadership team in a high-volume, multidisciplinary women’s health center. In her role as Practice Manager, she was responsible for daily
operations, process improvement, human resources, and more.

Erin serves as the Human Resource Generalist at Health e Practices. We are excited about the knowledge and experience she will bring to the team as we continue to grow.

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Isabelle Whitlock – Marketing Coordinator

Isabelle comes from a long line of healthcare professionals. She graduated from the Peter B. Gustavson School of Business at University of Victoria with a dual designation in Service Management and Entrepreneurship. The Gustavson curriculum incorporated three work terms, of which she pursued roles in healthcare.

She gained valuable work experience by working in various roles as a customer service representative, event planner, and special tasks manager. Isabelle brings experience working alongside the CEO of internal medicine and pediatric clinic and as an intern at Health e Practices. She now serves as HePS’ Marketing and Project Coordinator and is also a member of the Leadership Team.

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Ana Mugica - Bookkeeping Specialist

Ana joins our team with seven years of healthcare experience with a focus in accounting and finance. She began working as a bookkeeper in a surgical practice where her role developed into finance manager. She previously worked as a CFO for a critical access hospital where she gained experience in system conversion, billing, management, and financial reporting.

She has lived in Eugene for the past 20 years. She has a passion for languages and is currently learning Italian. Her hobbies are hiking, biking, gardening, cooking, and spending time with family.