Jennifer Furlong is a senior communications strategist with more than 30 years of experience helping organizations strengthen visibility, build trust, and drive measurable growth by aligning communication with business performance. Her work focuses on ensuring organizations are clearly positioned and accurately represented across digital and AI-influenced environments.
Jen has led integrated marketing and communications initiatives across consulting and institutional settings, developing strategies that increase engagement, improve conversion, and strengthen overall brand visibility. Her expertise includes brand positioning, content strategy, patient acquisition messaging, and multi-channel communication strategies that support operational and financial goals.
At Health e Practices, Jen partners with physician practices to identify and close gaps between how services are delivered and how they are communicated. Her work spans patient growth and conversion strategy, brand positioning, physician thought leadership, and AI and online reputation audits, helping practices improve visibility, strengthen authority, and align messaging with the patient experience.
She also provides executive-level advisory support, including messaging guidance for high-stakes communications, leadership visibility, and public-facing initiatives. Jen is an experienced communications trainer and speaker, working with executives and physicians to strengthen presentation skills, refine messaging, and communicate with clarity and confidence.
Jen has completed advanced training in artificial intelligence through Google AI Essentials and crisis communication through FEMA’s Rural Domestic Preparedness Consortium, equipping her to support organizations navigating both emerging technologies and high-risk communication environments. She regularly shares insights on communication strategy, AI-related content challenges, and patient engagement.